Client: Seafast Group – www.seafast.com
Our role: Website design and build, CMS development, copywriting.
Background: The Seafast Group is one of the UK’s leading providers of efficient, innovative, cost-effective and bespoke global logistics solutions.
Brief: Seafast tasked the agency with creating a cutting edge website, that would help to establish and differentiate them as a leading alternative to the larger multinationals, so the website had to be original and memorable.
Solution: We were involved in their senior management team discussions, and from that devised a list of ideas and architecture for the site, and subsequently the Seafast team were involved in our typical web design and development process.
The newly designed site, highlights the range of services provided by the group, in a modern and compelling way and illustrates how the company adds value to every project it delivers. The eye-catching design also reflects the need for the site to be distinctive and responsive, and was developed to enable client content updating.
Outcome: The launch of the new site was a huge success, transforming Seafast’s online presence to reflect their size and stature in the marketplace. It also supports a range of other marketing activities and is expected to generate an increase in enquiries and notable business growth.
Client: Constantine Group plc – www.constantinegroup.com
Our role: Branding, Website design and build.
Background: Constantine is a private investment company, providing finance and support to established businesses. The Constantine Group began as a shipping company in Middlesbrough, UK, in 1885. The group currently has investments in four sectors: logistics, manufacturing, property and renewable energy.
Brief: Constantine initially appointed the agency to develop a new corporate identity. The senior management challenged us to look beyond the strength of their present brand to build an identity that reflects their growing capabilities and ambition to become widely recognised as an international, best-in-class business.
Solution: We worked with their CEO to understand the business, its proposition, and to identify the key differentiating brand pillars. From this we produced a design brief and developed a number of concepts that re-invigorated their visual identity, and refected the companies positioning and expertise.
In addition to creating the new corporate identity 7mkg were commissioned to produce a new corporate website featuring the new branding and the scope of the company’s services.
As well as aligning the design of the site with Constantine’s fresh new branding, it was important to update the content and functionality to reflect the company’s growing presence, as a business partner to SME’s and corporates in the UK, US and Europe.
Outcome: The senior management team at Constantine were impressed with the level of creativity and the clarity of our ideas. They also commented on how quickly and efficiently the website was developed to meet a tight launch deadline.
We’re delighted that we are now also working with a number of the group companies on a variety of branding and digital marketing projects.
Client: Gearbulk – www.gearbulk.com
Our role: Multilingual Website design and build, CMS development.
Background: Gearbulk provides high quality shipping services to various industries worldwide. The company operates the world’s largest fleet of open-hatch gantry craned vessels and open-hatch jib craned vessels, transporting unitised cargoes such as forest products, non-ferrous metals and steel. Gearbulk also transports conventional bulk cargoes and operates terminals.
Brief: To redesign and develop a corporate website, that better represents the business, and would act as the focal point of a new communications strategy.
Solution: After a successful pitch 7mkg were asked to create a new website that positioned the company as the world’s leading provider of quality shipping services. The site would feature strong design and expanded content that conveys the true innovativeness/ pioneering capabilities of the company – its people and services around the globe.
We worked actively with the client and their advisors to create a corporate style that would reflect the markets and industry sectors in which they operate. Following the completion of the english language version of the site, we developed a Simplified Chinese site, and two further language versions, are soon to be introduced.
Outcome: Gearbulk are extremely pleased with the end result and customer feedback has been very positive. We have received a detailed testimonial commending us and recommending our services.