Constantine plc introduces new branding

Constantine plc introduces new branding

Client: Constantine Group plc – www.constantinegroup.com

Our role: Branding, Website design and build.

Background: Constantine is a private investment company, providing finance and support to established businesses. The Constantine Group began as a shipping company in Middlesbrough, UK, in 1885. The group currently has investments in four sectors: logistics, manufacturing, property and renewable energy.

Brief: Constantine initially appointed the agency to develop a new corporate identity. The senior management challenged us to look beyond the strength of their present brand to build an identity that reflects their growing capabilities and ambition to become widely recognised as an international, best-in-class business.

Solution: We worked with their CEO to understand the business, its proposition, and to identify the key differentiating brand pillars. From this we produced a design brief and developed a number of concepts that re-invigorated their visual identity, and refected the companies positioning and expertise.

In addition to creating the new corporate identity 7mkg were commissioned to produce a new corporate website featuring the new branding and the scope of the company’s services.

As well as aligning the design of the site with Constantine’s fresh new branding, it was important to update the content and functionality to reflect the company’s growing presence, as a business partner to SME’s and corporates in the UK, US and Europe.

Outcome: The senior management team at Constantine were impressed with the level of creativity and the clarity of our ideas. They also commented on how quickly and efficiently the website was developed to meet a tight launch deadline.

We’re delighted that we are now also working with a number of the group companies on a variety of branding and digital marketing projects.